I would describe myself as a social worker turned lawyer with a penchant for doodling. Creating products and growing a brand makes me an entrepreneur , and being the only person in the company means I am the default CEO. But this isn’t about profit or titles. In fact, it’s not about me at all.
Human rights, social justice, environmental conservation, and community empowerment have always been my guiding principles. Axol & Friends is the evolution of my experiences and passions all cohesively merged into one adorable line of products. This is a brand, but more importantly, it is a movement.
Now more than ever, it is imperative that we care for this planet. Our abusive system of excessive consumption, built on single-use plastics, fossil fuels, and exploitative labor, has directly led to the issues we are facing. Most urgently, climate change and mass extinction.
We cannot continue to produce destructively, nor can we consume recklessly any longer. My goal for Axol & Friends is to lead the way in truly ethical, conscious retail, while investing in global communities to create the activists of today, and tomorrow. Together we can prioritize people over profit, and build an international coalition of impact makers and world changers.
~ Thank you for joining our movement