Our Adventure Began...

In 2018, we set out on a journey to create a brand that showcases rare endangered species, advocates for sustainable, ethical production and consumerism, and raises funds for youth empowerment programs around the globe.

Our first character, Axol the axolotl, is an adorable salamander struggling to survive in their habitat, modern day Mexico City, due to urbanization by humans.

From sharing our story to forming new partnerships, we really covered a lot of ground in the second year of Axol & Friends. Click the boxes to read highlights.