Our Story

In 2018, we set out on a journey to create a brand that showcases rare endangered species, advocates for sustainable, ethical production and consumerism, and raises funds for youth empowerment programs around the globe.

We began with Axol the axolotl, an adorable little salamander struggling to survive in their habitat, modern day Mexico City, due to urbanization.

Axolotls are a rare species of salamander native only to central Mexico. They’re studied by scientists for their unique regenerative abilities, and beloved across the world for their quirky nature.

Our first product was
the axol plush

Made of recycled polyester
and only manufactured in pink,
we hand-dyed many axol plushies
to offer different colors.

Axol the Axolotl

is the main character in our book series that aims to teach children important lessons of environmental conservation, human and animal rights, and kindness towards everyone and everything on this planet.