Axol & Friends is more than a brand, it’s a movement to empower youth to be activists and environmentalists. We also fight for sustainability, environmental conservation, animal rights, human rights, and social justice.

We use sustainable fair-wage production that is ethical and environmentally conscious. What do all those buzz words really mean? It means we pay our producers a solid high rate, create our plush toys with recycled plastics and reusable canvas bags. We are committed to growing our sustainability, actively looking to source materials that are even more sustainable.

Our products help spread awareness about endangered species and raise revenue. In addition, we donate many of our plushies to be companions for children going through hard times. We hope that everyone who adopts a plush Axol can have a lifetime of adventures, learning, and joy, regardless of whether they are able to pay. We value people over profit, always.

Finally, we use the profit from the sales to fund after-school programs that empower children and teach the importance of environmental conservation. We currently have partnerships in Mexico and the U.S., and actively seek new partnership opportunities.